Outsourced Telemarketing
Imagine for a moment that your sales team needs new opportunities to work with, new sales appointments to go on, your email marketing campaign needs following up on or perhaps your client database needs “cleansing”… so what do you do??
Well you could do it in house, but and it’s a big but, are your staff fully equipped for the job, is the job a good use of their time and how do your staff feel about it? Seriously, no one likes cold calling (or outbound telemarketing if we’re being posh), so what does this do for your staff morale, and can you afford for your sales team to get de-motivated? Telemarketing is extremely tough, and without the right support, your valuable sales team will inevitably lose its fizz, and that’s seriously expensive!
When you receive telemarketing calls, is it fair to say that most of them are at best an irritation? This is because the vast majority of people making cold calls, don’t know what they are doing…at all! Most cold callers are frankly inept, so no wonder it’s not a positive experience to receive them. Furthermore, for the poor person making the calls, it can be crushingly boring and emotionally bruising, but above all else, when done by people with no proper training and support, it doesn’t work!
The alternative to outsourced telemarketing is to go down the in-house route, but will your staff be any different? Do you honestly have some serious and ongoing sales prospecting coaching and training in place, because if not, your staff will more than likely come across no better than the typical annoying and intrusive cold calls that you receive yourself.
- Are you worried that your sales team loses motivation when cold calling for themselves?
- Is it a good use of your sales team’s time, to be telemarketing rather than out there closing deals?
- Is your sales team properly trained, coached and managed to be effective in the most soul destroying job in sales?
- Does your sales team struggle to get past “gatekeepers” and are they fobbed off with “send me information”?
“Oh but it’s too expensive to hire a professional”, is what we are often told… but what does it really cost your business to have this job done by amateurs? If sales are the lifeblood of your business, then generating new sales leads is the foundation of your sales results. If you want to know about expense, carry on using people who are not equipped for the job, but if you are serious about your business, call us on 0844 669 6856 and let B2B manage your outsourced telemarketing.
“…I was very sceptical…my sales approach has
completely changed, for the better I might add
…my sales revenue has risen dramatically…”
Mark Valentine
Sales Director
Universal Tanker Services
