Email Marketing Campaign Follow Up
Running Email marketing campaigns can be a great way to reach a large audience fast, though it’s notoriously hard to get action from your prospects with such campaigns. If however, the email campaign is promptly followed up with a specifically targeted and tailored approach over the phone, then a lot of “fence sitters” can be turned into qualified appointments or if nothing else, good prospects well worthy of more attention. The trouble is that very few companies make a habit of following up after marketing campaigns, because they are “too busy”, they don’t have the resource or more than likely no one wants to make cold calls!
This is a great shame, as if you strike with tailored and targeted cold calls, soon after the email campaign, then it can be extremely efficient and effective. To not do so, is a great waste of resource and a lost opportunity. What is the point in using considerable resource on marketing, if your sales team do not follow up on it? At B2B, we work with companies to add value to their ongoing marketing campaigns, and the combination of an email campaign backed up by outbound telemarketing is infinitely more effective than the sum of the two.
- Do you send regular email campaigns, but not consistently speak to all the “click throughs”?
- Are you frustrated that your marketing campaigns don’t generate enough new business?
- Is your resource stretched too thin, to dedicate a professional telemarketer to follow up on email campaigns?
- Does the thought of cold calling give you cold sweats?
If your business does not have the resource to promptly and professionally follow up on your email marketing campaigns, then you will be losing business.
We can only help…..if you call us on 0844 669 6856.
“…at first I thought it might be a waste of time
…I couldn’t be more pleased with the outcome
…thanks for a brilliant job…”
Mike Darby
Managing Director
Applied Software Engineering Ltd
