B2B Cold Calls

Making B2B cold calls is one of many activities that should be used to generate new sales prospects. When done consistently and properly by superbly trained sales prospecting professionals, then it is arguably the single most effective and efficient means of generating qualified sales leads. The challenge though, is that of all the various sales prospecting activities available to us, the one which is most effective…B2B cold calls…is also the most uncomfortable!

Consequently, very few people make a consistent amount of b2b cold calls, and are insufficiently trained to develop their skills far enough to become a professional cold caller. What this means is that businesses are effectively limiting their sales growth, by opting for more comfortable but less efficient methods, rather than biting the bullet and getting properly stuck into cold calling for new B2B Sales opportunities.

When done properly, business to business cold calls give the cold caller absolute control over both the quality and number of qualified appointments he or she wants to create. Furthermore, because these opportunities have been actively created, rather than come to you after looking at both yours and your competitors websites, it’s a fair bet that there will be no competition and the new prospect will be less price sensitive. This results in shorter sales cycles, higher margins and more profit.

So why is it that so few businesses actually do enough consistent cold calling?

Seriously, when did you last invest serious time, resource and commitment in your sales team? Let’s face it, most salespeople are woefully under trained and therefore not remotely prepared for the rigours of B2B cold calling. When it comes to the crunch, they would prefer to make the tea, waste “pay time” on face book, push a business card from one side of the desk to the other, or even walk over hot coals rather than pick up that dreaded phone and face the horrors of cold calling.

• Do you have cold sweats and palpitations at the mere thought of cold calling?
• When your salespeople make cold calls, are they beaten up by gatekeepers, and fobbed off with “send information”?
• Do your cold calls sound just as tedious and intrusive, as the ones you receive yourself?
• Do you loathe interrupting busy decision makers and feel deeply uncomfortable selling on the phone?

If you don’t cold call today, it will always hurt you tomorrow. If you can’t or won’t do it yourself, then what can you do to regain control of your sales pipeline? We may or may not be able to help, and until you call us to discuss your outbound telemarketing, you will never know.

If you are serious about your business, then you should call us on 0844 669 6856… the ball is in your court!

“…enthusiasm and dedication…relentless
and infectious…a refreshingly different
approach to business situations…”

James Oliver
Director
CME Group